The publishing process
As soon as an author hits the “publish” button on the DAPP, many things happen instantaneously behind the scenes, all transparent to the author.
In chronological order:
- The article is saved to the DAPP archive, appears on the DAPP homepage and becomes available for immediate download and review.
- The article is emailed to all subscribers of the DAPP
- The article is submitted to Google Scholar from where it becomes available to over 100 million users and scholars actively searching for information from around the world every day
- The article is submitted and listed on digg.com, technorati.com, stumbleupon.com, reddit.com and del.icio.us. These are the top 5 aggregators and trackers of web content today and provide the article with a combined potential readership of 700 million people from around the world who use these websites daily.
- The article is optimized for search and then submitted to the world’s top 3 search engines (Google, Yahoo and Windows Live Search). Using ground breaking accelerated submission technology, the article is made available to some 500 million searchers within 30 minutes, an unprecedented feat in the world of the web (note that without our accelerated techniques, the article could take anything from 48 hours to a week before it begins to show up in web searches).
- The article is converted into a web distribution format through another groundbreaking process and syndicated to other universities and institutions across the web.
- The article is submitted to the Internet archives under the category which it belongs.
- The article is submitted to specialized e-libraries, category archives and academic directories.
Note that the aggregate effect of all these actions is that this one article is made available to a combined audience of some one billion people around the world every day!!! Compare this to the 70, 000 (monthly or quarterly) median distribution for Nigerian/African print based educational journals and you can begin to appreciate what the DAPP can really do for any academic institution and the stupendous potentials it brings.
