Paragraphs are bodies of text comprised of between 5 to 10 lines. According to the portal standards for post formatting, paragraphs should be separated by a full line break. A full line break puts a single blank line between two paragraphs.
You are expected to scan through the source text and if there is any large body of text joined together, pick a point where the large body can be split into two separate paragraphs that are roughly the same length.
Sometimes the source post contains large amounts of text consisting of more than 10 lines that are joined together like so (the yellow area indicates where we decide to break the text into two paragraphs):
Pef Sleek is a marketing communications company in Nigeria. Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients. When planning your strategy for Marketing Communication or MC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.
This should be edited to become:
Pef Sleek is a marketing communications company in Nigeria. Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.
When planning your strategy for Marketing Communication or MC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.
Notice that the space between the paragraphs is equivalent to a full blank line. This sort of line break is known as full line break and is done by pressing “Enter”.
Another type of line break known as a shift break goes to the next line without leaving any space in between. It is obtained by pressing Ctrl and Enter at the same time. We shall see the shift break in use in the next step.
